BREAKING NEWS HARDLINE MOBILE app

Hardline Mobile iPhone App First to Offer Voice and Video Messaging
Gay social networking tool offers robust capabilities including access to users of Hardline’s phone chat system.

Toronto, ON May 27, 2010 – First Media Group Inc. today announces the launch of Hardline Mobile, the first gay social networking application for the iPhone to include voice greetings, voice messaging and video messaging.

Hardline Mobile is a social networking tool that connects men locally and nationally for chat, friendship, sex, dating, and relationships.

Uniquely, Hardline Mobile allows users on the iPhone application to interact with the telephone-based Hardline Chat IVR (interactive voice response) system by sending and receiving voice messages. This feature provides access to hundreds of additional men for voice chat interactions. Hardline’s telephone systems receive approximately 6000 calls daily.

Hardline Mobile solves a common complaint of social media users: the limitations of texting to convey the subtleties of emotion. With voice messaging, users hear every nuance for themselves and with video messaging users get the full package of sight and sound.

Additional features offered by Hardline Mobile are:
• Public profile consisting of user name, picture and status message
• Search by location
• Send Location maps – indicate gps-generated location to other users
• Send text, pictures, voice and video to other users
• Buddy List – a shortlist of other users of special interest
• Blocking – ability to block other users
• Message storage – messages received when offline are stored up to 14 days

Features offered by Hardline’s telephone chat system include:
• XXX Chat Room – live, one-on-one phone chat with local men
• National Chat – phone chat with men from across North America
• Voice Personals – free to record or browse voice profiles
• Buddy List – keep track of favourite callers
• Text Alerts – Hardline sends a text message when your mailbox gets a new message
• Choose from 5 lifestyle categories: Sexual Encounters, Friendship & Dating, Discreet Encounters, Alternative and Groups
For more information about Hardline, visit www.hardlinechat.com and for more on Hardline Mobile click on itunes http://itunes.apple.com/app/hardline-mobile
About First Media Group Inc.:

Established over 25 years ago, First Media Group Inc. is one of North America and the UK’s premier providers of voice chat dating services under brands such as Quest Personals™ covering 300+ markets.

Contact:

Robert Fisher, Senior Brand Manger
First Media Group Inc.
416-503-6847

Male Models for San Francisco Pride June 27th

We are a men’s phone chat service and we are looking for fit and sexy male models to promote our company at San Francisco Pride 2010 June 27th 2010.

The job will call for 7 hours on Sunday June 27th from Noon till 7pm. @ a flat rate of $200 per day. You will be representing our company by distributing promotional materials and providing information about our service. We are looking for presentable models that have a strong grasp of the English language and can effectively communicate with our consumers. Past experience in brand/ product sampling and promotions is an asset.

If you are interested please respond to this ad with a brief description of yourself including; your stats, age, weight, height, waist, hair color and eye color. We will also require a current face shot and shirtless/ full body shot in your underwear/ shorts or bathing suit.

*Email subject line: Models for San Francisco Pride

hardlinemarketing@fmginc.com

Thank you for your interest. Please note that only those selected will be contacted for interviews.

Thanks and good luck.

Male Models for Washington Pride June 13th

We are a men’s phone chat service and we are looking for fit and sexy male models to promote our company at Capital Pride 2010 June 13th 2010.

The job will call for 7 hours on Sunday June 13th from 11am till 6pm. @ a flat rate of $200 per day. You will be representing our company by distributing promotional materials and providing information about our service. We are looking for presentable models that have a strong grasp of the English language and can effectively communicate with our consumers. Past experience in brand/ product sampling and promotions is an asset.

If you are interested please respond to this ad with a brief description of yourself including; your stats, age, weight, height, waist, hair color and eye color. We will also require a current face shot and shirtless/ full body shot in your underwear/ shorts or bathing suit.

*Email subject line: Models for Capital Pride

hardlinemarketing@fmginc.com

Thank you for your interest. Please note that only those selected will be contacted for interviews.

Thanks and good luck.

WIN A WEEKEND GETAWAY FOR TWO*

HARDLINE IS GROWING!

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San Francisco Pride

When: June 26th & June 27th Noon till 7pm.
Where: CIVIC CENTER (Polk & McAllister)

2010 marks the 40th anniversary of the San Francisco Pride Celebration and Parade! Now on our fourth leg of our tour, we are taking on the West Coast; the land of the Golden Gate bridge. San Francisco is steeped in Gay History and we are very excited to be taking it on as thousands of hot boys and beefy men infiltrate the city. Come by our booth and pick up your HARDLINE gear and FREE TRIAL CARDS!

HARDLINE Gives Back!

COMMUNITY FOCUS – San Francisco Aids Foundation

HARDLINE continues our dedication to our community and have raised hundreds of dollars on our Pride tour this year! The concept is the same at each of our destinations! Please come by our booth, Donate a Dollar to Spin the Wheel and you’ll be making a difference in the LGBT community! Click on the SFAF logo to donate now!

HARDLINE Gives Back!

COMMUNITY FOCUS – HUMAN RIGHTS CAMPAIGN

HARDLINE is committed to supporting the Gay community, its organizations and charities. The Human Rights Campaign envisions an America where LGBT people are ensured of their basic equal rights, and can be open, honest and safe at home, at work and in the community. Donate a Dollar at our booth & Spin our prize wheel to win big with HARDLINE. All proceeds will be donated to the HRC. Click on the HRC logo and donate now!

HARDLINE Hits Capital Pride

Capital Pride – Washington D.C.
When: Sunday June 13th from 11am till 6pm.
Where: 7th & Pennsylvania Ave.

HARDLINE is back on the road with our third Pride of the season! We’re hitting the Capital HARD and can’t wait to see what D.C. Pride has to offer! With over 250,000 people expected to attend the annual street festival from across the country, and around the globe. Come join us and be a part of the 35th annual Capital Pride festival! The HARDLINE booth will be your destination for hot boys & tons of great HARDLINE gear!