Following the launch of the HARDLINE mobile app in May 2010 and two version updates since, HARDLINE Chat unveils its new and improved web page to support the product. The revamped web page is HARDLINE mobile app answer to both press & consumer feedback.
HARDLINE mobile is a social networking tool that connects men locally and nationally for chat, friendship, sex, dating, and relationships.
Uniquely, HARDLINE mobile allows users on the iPhone application to interact with the telephone-based HARDLINE Chat IVR (interactive voice response) system by sending and receiving voice messages. This feature provides access to hundreds of additional men for voice chat interactions. HARDLINE's telephone systems receive approximately 6000 calls daily making it North America's Hottest Gay Chat Line!
Taking into account both user and press related feedback, HARDLINE mobile app setout to create an informational webpage to help the user optimize the use of the dating app. From setup tutorials, registration and definitions of the various app functions, HARDLINE mobile app has put together a comprehensive reference tool to improve the user experience.
Rob Fisher (Sr. Brand Manager) “The last few months have been a great learning experience for the team. We have had some very good feedback and believe that the new site will improve the overall experience for our consumers.” Fisher notes that the function rich app that offers a platform that bridges the HARDLINE phone chatusers and the users on the new app, is a lot to digest. “We are convinced that the new web page will answer any questions about the app.
We are in the business of connecting people and so appreciate all the great feedback we have received. This information will continue to aid our efforts to better serve our customers and improve the consumer brand experience.
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